Limelight Sports Creative Design

Supporting Limelight Sports in-house design studio with creative work through their busiest time of the year.

Background and Brief

Limelight Sports approached us at the start of 2021 because they were looking for a design agency to work alongside their internal creative studio in the lead up to and during their busiest time of the year.

Limelight are the sports marketing agency behind some of the UK’s largest and most successful sporting events, including The London Triathlon, The London Duathlon, Swimathons, Hackney Moves, and Etape Caledonia to name a few.

Our work ranged from designing brochures, adverts and race guides, to creating digital animations, videos, emails, posters and social media assets across some of their most popular events.

During the course of the contract we worked seamlessly with their own design team, turning work around quickly and to the highest creative standard resulting in us feeling very much part of their team.

“2UpFront were lifesavers during our busiest time of year. They helped us to turn around a large volume of design work within tight timeframes. They responded to our briefs quickly, and were extremely flexible and patient.” – Laura Knott, Creative Lead at LimeLight Sports.


Limelight Sports are the sports marketing agency behind some of the UK’s most popular sporting events. Charities are at the heart of all of their races, with over 400 charities including Mind, Macmillan Cancer Support, Cancer Research UK and Shelter already using their events to help raise vital funds to support their own causes and missions.

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