Raystede Abseil Challenge

The Raystede Abseil Challenge is a charity fundraising challenge event ran by Raystede Animal Sanctuary.

Background and Brief

Raystede Animal Sanctuary approached us to lead on creative for the their Abseil Challenge which is a Challenge Event put on in honour of World Animal Day 2021.

Participants were challenged to abseil off the 115ft high Peacehaven Cliffs with two ropes running at once allowing people to race friends and other participants to the bottom as they experienced the amazing sea views.

To begin with we established an overall look and feed for the event and branding – which we rolled across all marketing collateral for the event which included adverts, flyers, posters, social media assets and banners.

Raystede relies on donations and sponsorship to look after all the animals that come to the centre and we were absolutely thrilled to get involved.

“Supporters raised over £11,000 in the end, so thanks for all your design work that helped to get people signed up too.” Jeanette Campbell Fundraising Officer


Raystede is an animal sanctuary based in Lewes, East Sussex. Their aims involve alleviating animal cruelty, rescue, rehabilitation and re-homing.

They provide a loving sanctuary for animals in need, educate people about how to care for animals – as well as open their doors for visitors and groups to come and see their animals all year round.

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